The Benefits of Using Your Brand Logo on Plastic Bags
Marketing is essential for retailers, including grocery store owners. Grocery store establishments have a unique marketing advantage — their customers buy an abundance of produce per visit, opening up new branding opportunities.
Top 3 Advantages of Custom Plastic Bags
Here are some of the top benefits of creating custom plastic bags with logos.
1. Affordable Advertising
Half of the consumers click away from video ads, and more than one-third change the station when ads come on the radio, meaning it's essential to find more creative and meaningful ways to reach new customers.
Every time a customer reuses your store's plastic bags, they're advertising your brand to others. A branded bag is a great conversation starter, and it could potentially reach dozens of eyes each time it's reused.
Brand reputation and memorability are integral to effective marketing. Consumers are more likely to trust and purchase from brands they've heard about through word of mouth. Free promotional products — including reusable, sustainable plastic bags — will resonate with all customers, making them more likely to do business with them in the future.
Eco-friendly and reusable products are important to consumers. Appeal to environmentally conscious customers with bags made of 100% recyclable materials like polypropylene and polyethylene. The material is also durable and reliable, and they're great for repeat use — so your customer can store them in their car for their next grocery run.
How to Print Labels on Plastic Bags
Depending on your budget, time and other resources, you can print your logo on plastic bags with screen prints and heat presses. If you opt to use a heat press, make sure you take safety precautions and use polypropylene material bags so they don't melt during the press.
Start with a lower temperature, and place a piece of parchment paper inside the bag to prevent the fabric from fusing. Keep in mind polypropylene melts at about 300 degrees, so troubleshoot your temperature and press times beforehand.
Next, place the bag into the heat press and make sure it's wrinkle-free. Lay your print onto the bag right side up — and press! Hold the press for up to 15 seconds and then release. Wait about 30 seconds before lifting the print paper.